Limited edition Ice Age 3 Wristbands & Competition
30th July 2009Shopping With Dinosaurs!
Don’t let your little ones get into the kind of fix that Ice Age favourites Scrat, Manny and Ellie find themselves in this year’s summer blockbuster - Ice Age 3, Dawn of the Dinosaurs. Child Safe within Birmingham City Centre has got together with 20th Century Fox to bring you free limited edition Ice Age 3 wristbands to celebrate the movie release in July. These funky, bright, collectable wristbands are great for children to wear whilst shopping or enjoying a family day out in the centre.
Jessica Winsall, Marketing Executive, 20th Century Fox –
‘Ice Age 3, Dawn of the Dinosaurs is a fun family movie, and we’re delighted to be working with Child Safe within Birmingham City Centre on this exciting project. We welcome their enthusiasm for family friendliness and hope the wristbands will be a great success!’
As part of the international Child Safe programme, these limited edition branded free wristbands are available from The Pallasades, Tourist Information Centres and the Central Library. Parents are able to write their mobile number on the wristbands. Should they become separated from their child, anyone finding the youngster knows immediately who to call so that they can be quickly re-united. The regular wristbands are available all year around from numerous outlets and shopping centres within Birmingham City Centre.
Nigel Godfrey, the Business Manager from Retail Birmingham who fund the scheme said ‘What a great reason to pop into the centre this summer! We’re very pleased to be offering these exclusive wristbands - anything which encourages children to be safe is embraced by all here at Retail Birmingham. Family safety is very important to us. We also have Ice Age activity sheets available at The Pallasades, Central Library and tourist information centres, and a brilliant colouring competition with great prizes.’
ENDS
Press Information: Maggie Kelly
Tel: 08700 62 49 19 Email: maggie.kelly@childsafezones.com
www.birmingham.gov.uk/childsafe
www.childsafezones.co.uk